In my signup forms, I have two Yes/No questions new subscribers must answer each with their own tag (4 tags). The first question determines if they are in my country (Canada) or not (osCanada), then second if they are a “demonstrator” (demo) or not (nondemo).
All new email subscribers regardless of how they answer the questions will receive a free tutorial in the first day after and upon signup, then I want to segment them and send specific emails depending on the tag (Canada/osCanada then demo/nondemo). Then I want the entire list to receive the same nurturing sequence.
Right now, I’m thinking the best way to do this is to have 4 specific campaigns based on the tag (Canada/osCanada/demo/nondemo) each with the freebie they get upon signup. Then at the end, send them all to the same tag to continue the nurturing sequence. However whenever there is a change, I would need to update all 4 campaigns.
If it’s possible, I would rather have the trigger for the free tutorial be “On Subscribe” then separate out into the 4 possibilities after that but I’m not sure how to do that. I think of it as, IF this, then do that but IF that, then do something different. Is that even possible with tags? Any suggestions woudl be helpful.
Thanks in advance
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Hello Jo-Anne,
That’s a smart strategy and I have a few ideas to simplify how you get it done so you don’t have to manage four Campaigns each having a similar email to be updated.
I’d have all of those subscribers enter the same campaign. Then you can use dynamic content in your email that delivers the tutorials (are these links to tutorials on a website?). Then they can all progress through the same nurturing sequence after
Here’s an example of how the dynamic content can look! Note that your tags will be lowercase.
{% if 'canada' in subscriber.tags %}
Content for Canada subscribers.
{% elif 'oscanada' in subscriber.tags %}
Content for osCanada subscribers.
{% elif 'demo' in subscriber.tags %}
Content for demo subscribers.
{% elif 'nondemo' in subscriber.tags %}
Content for nondemo subscribers.
{% else %}
Default content for all other subscribers.
{% endif %}
I also included a catch all “else” for any subscriber that might not have on of those tags - just in case.
You can put any content you want in each section including images, links, buttons etc…
Dynamic content is a lot of fun and very powerful. If you get stuck at all, be sure to reach out to AWeber support.
I’d also like to mention that we’re working on some conditional features for Campaigns, and we’d love for you to join the beta so you can try it out soon and offer us your feedback.
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