Tags help you keep track of specific traits or actions (or even inaction) from your subscribers 
. You can group them by tags and send out messages that are just for them! You can even tag things like landing pages, sign-up forms, or kick off a Campaign using a tag!
Your subscribers will not see any tags you use or put on them, so those will be for your reference only.
You can easily check out all the tags you’re using by going into your account. Got tags you don’t need anymore or accidentally created? No problem, you can archive them and get them out of the way.
Need help with figuring out the best way to add tags to your workflow 
? Have other questions about tags? Ask away!
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When email marketers use tags well, they can see a jump in open rates and more people clicking on their emails. This happens because the content feels more personal and tailored to the subscriber. In the end, that leads to higher conversions since the emails don’t come across as generic or mass-sent. Ultimately, you’re sending content to people who requested to hear from you, and the more engaged your audience is, the more likely they are to take the action(s) you want them to. Using tags is an awesome way to help get the right people the right message at the right time. 
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When creating a tag, make sure you use something that you will remember at a quick glance. That will save you time so you don’t need to go back and forth to figure out what it does. Product names, campaign names, or course names are great for tags!
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I use tags to help me keep track of what event I worked with a client at for photos. This allows me to segment then and send emails just to the specific group of clients for said event. When someone books a photo session with me, the landing page also applies a tag based on the event the client is booking for.
That way, when the event is coming up again for the next year, I can reach out to see if they’d like to get some updated photos!