Automation and tags

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1

I have a question regarding campaign automation and tags. Specifically, I’d like to create a tag that triggers the following flow:

If a subscriber clicks a link, I want to wait for 7 days before moving them to a particular campaign labeled "W02 D09." This would have them bypassing other campaigns and moving them along further down in my series. 
I’d like to ensure that the subscriber is not completely removed from the sequence; rather, they should simply be directed to the next campaign in the flow that I would like for them to go to.

Could you guide me on how to set this up? What would / should the tag look like? I’m not sure on how it should be structured.

2

You can’t wait for 7 days before the action takes place. But what you can do is add them to the campaign now, but the campaign has a 7 day pause before the first email goes out. Then they will also still continue in the original sequence.

So e.g. on clicking the link add the tag that triggers the campaign. But set the first step in that campaign to a Wait (7 days) and the second step is then the first email.

Does that work for what you’re trying to do?

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3

Hi Martin,
No that is not what I’m trying to do. Here is an example of the research of what I found out I should do. I have not tested it yet but in theory it sounds like it should work.

  1. Automation Rule: If a subscriber clicks the link, apply the ClickedLink7DayWait tag.
  2. Wait for 7 Days: Only triggered for subscribers with ClickedLink7DayWait.
  3. Wait 10 Minutes at 8 PM: Applies universally unless specifically excluded.

Outcome:

  • Subscribers who click the link:
    • Enter the 7-day wait flow and skip the general “Wait 10 minutes at 8 PM” flow, depending on how you’ve structured the campaign.
  • Subscribers who don’t click the link:
    • Ignore the 7-day wait and proceed to the “Wait 10 minutes at 8 PM” step as expected.
4

It sounds like you’re trying to split the flow within a single campaign, which you can’t currently do. There is however a new automation builder coming that supports split and conditional branching. It’s in beta right now though (some people have early access, so maybe you’re using this?).

The current way round this would be to send the ClickedLink7DayWait people to a different campaign as I mentioned above. The new automation builder may handle it in a single campaign, but I haven’t used that yet.