I personally love discovering what other business owners are doing in their day to day that helps them be successful. I want to learn it all: Time savers, content tips, or guidelines you’ve established from past mistakes. This discussion is dedicated to sharing those types of tips, so we can all learn from each other.
I’ll go first. I personally depend on segmentation. It’s super helpful when I just need to email specific people in my list versus everyone.
For example, I book photography sessions with cosplayers. I’ll focus on sending to the people in the region where I am currently booking, so as not to fill up those that information wouldn’t be helpful to.
I’ll also use tags to track specific cons and attach them to the clients that booked or attended. I’ll segment by those event tags and put some offers together targeted strictly for those previous clients. I can just send information related to that segment versus hitting everyone on the list.
I find this also really helps with engagement. Smaller sections people getting material that is relevant to them.
Are you targeting your mail? Let us know your flow below.
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Segments are a dream! The part I engage with the most is the fact that they are dynamic, and update automatically. When I send out a broadcast about a time sensitive event on Eventbrite, I schedule second and last chance reminders out over the next few weeks, to a segment of interested subscribers that haven’t registered. The registration tags them, automatically moving them out of the segment and redundant messages (and triggers a campaign message to boot), and I can design and schedule a month’s worth of outreach in one or two sessions.
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Another great way to incorporate segmentation into your workflow is by allowing subscribers to choose what content they want to receive! Imagine having the power to pick and choose the topics that you want to hear about and opting out of others, without being taken off the mailing list.
All you need to do is include a call to action (button, image, or hyperlinked text) and set up a click automation for subscribers to be tagged upon opting out of the specific content. You can even create the segments ahead of time to exclude the tagged subscribers and then continue sending to only that segment which should consist of those who remain interested.
You can do this for each different type of newsletter so that your content is properly targeted to your subscribers resulting in higher engagement.
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