Want to give your subscribers more control over the emails they receive—without losing them from your list? With automated workflows, you can let subscribers opt out of specific email campaigns while still receiving the content they want.
If you’re using Campaigns, you can set up an automation that removes subscribers from a Campaign based on a tag.
For example, say you’re running a seasonal sales campaign. You can allow subscribers to opt out of that series specifically by clicking a link in your email (a different link than the unsubscribe link). This action adds a tag that removes them from the sales campaign while keeping them subscribed to your regular newsletter. They’ll stop receiving promotional emails but continue to get your Broadcasts—giving them the perfect balance of content!
With tags, you can also create a segment* of subscribers who should only receive your general emails while excluding them from other types of messages. When scheduling Broadcasts, simply send them to the specific segment—ensuring you’re only emailing those who actually want to hear from you.
*Note: You’ll need a paid AWeber plan to create segments.
Are you already using this strategy in your email marketing? Are you looking to try this out for yourself? How do you plan to tailor it to your audience? Let’s chat and share insights—drop your thoughts below!
