Have you ever visited a website and seen a pop-up asking if you’d like to receive alerts or updates like this?
That powerful tool is called Web Push Notifications—and the best part? You can set them up to take your email marketing strategy to the next level!
Web Push Notifications allow you to instantly reach your website visitors with real-time updates. Whether you’re launching a flash sale, announcing a new product, or have a lead magnet you’re offering visitors, push notifications help you keep your audience engaged—right when it matters most.
But that’s not all! You can also use Web Push to:
- Encourage sign-ups for your email list
- Build excitement for upcoming launches
- Drive repeat visits to your site
How Do Web Push Notifications Work?
When a visitor lands on your site, they’ll see an opt-in prompt based on a delay or visit frequency that you set up. If they subscribe but aren’t online when you send a notification, no worries! They’ll still see the alert if they return to your site within three days of you pushing the notification to your site.
One key thing to remember: Web Push Notification subscribers are separate from your email subscribers. While you won’t see individual subscriber details as you would for your email list, you will be able to track how many people have opted in for these notifications.
Are you already leveraging Web Push Notifications, or do you have questions about setting it up? Let’s chat! Drop your thoughts in the comments or reach out for expert advice.