Are you working on growing your email list but not sending any follow-ups to new subscribers? It’s important to start engaging with your audience right away! When subscribers sign up and then hear nothing, they can quickly lose interest—or worse, forget why they joined your list in the first place. This often leads to higher unsubscribe rates and more spam complaints when you eventually do send an email.
Here are some ways you can and should use email automations in your workflow:
Set Up an Instant Welcome Automation
One of the best ways to keep your subscribers interested is by creating an automated welcome sequence. As soon as someone signs up, they receive a friendly introduction, helpful resources, or even a special offer. This early engagement can significantly boost open rates and strengthen your relationship with new subscribers.
Re-Engage Inactive Subscribers
Looking to clean up your list without losing potential customers? Consider running a re-engagement campaign. Target only inactive subscribers (we have a Dormant Subscribers filter in your account under Subscribers you can use) to remind them who you are, why they signed up, and what value you offer. A simple “We’ve missed you!” email can get them interested again—or encourage them to unsubscribe if they’re truly no longer interested.
Automations for Buyers and Prospects
You can also use automations to refine your campaigns further. For instance, if you have separate campaigns for buyers and prospects, set up a rule to remove a subscriber from the prospects campaign once they make a purchase. This prevents them from receiving sales-focused emails after they’ve already bought, improving their experience and your credibility.
Save Time and Focus on Growth
Automations take care of repetitive tasks—like sending welcome messages or segmenting audiences—so you can focus on other important aspects of your business. By streamlining your email processes, you’ll have more time to create new products, content, or marketing strategies.
What’s Next for Your Email Marketing?
Which email automations are you currently using, and are there any new ones you’re interested in trying? Whether you’re looking to welcome new subscribers, re-engage dormant ones, or refine your messaging for buyers, automations can help your email marketing stay efficient and effective. Now’s the perfect time to review your setup and ensure you’re making the most of every subscriber connection.