How to Use Web Analytics to Optimize Your Email Marketing Campaigns

While AWeber includes built-in open and click tracking, adding Web Analytics to your toolkit gives you even deeper insights into how your emails drive real results—like visits to your website and actual sales.

With Web Analytics in place, you’ll be able to:

Track Sales from Your Emails
Easily see which emails are driving purchases so you can double down on what’s working. Sales tracking helps you measure ROI and optimize your email campaigns for better performance.

Monitor Page Visits and Trigger Automations
Want to know which pages your subscribers visit after clicking a link in your email? Web Analytics lets you tag subscribers based on their activity, so you can:

Use Your Own Domain for Links
Boost trust and brand recognition by displaying your own domain in your email links instead of the default links.

Please note: Web Analytics is available with any paid AWeber plan.

We’d love to hear how you’re using Web Analytics in your workflow! Hit reply and share your experience.

I haven’t even done anything with this and im paying money for nothing. I have to have someone talking to me and explaining every step of the way. Putting it in a step by step is never the same and its frustrating.

Hey Lorie, welcome in. You can definitely reach out to our Customer Solutions team and we can walk you through the process as well as help talk through using your account!