When setting up an email campaign, it’s not just about crafting the perfect messages and choosing the right triggers—you also need to think about timing. The time between messages plays a huge role in engagement, and that’s where Wait Periods come in.
If you don’t set wait times between messages, all of them will send at once. Instead, you can space them out by minutes, hours, days, weeks, or even months to create a seamless experience for your subscribers.
Timing Tips
- A 1-day wait period = 24 hours. If you have a wait period of a day in place, then a specific send time your Campaign would wait the day period first, then send based on the send time. If you want messages to send at a specific time (like 9 AM), also be mindful of when your subscribers sign up.
- Want messages to go out at a set time each day? Try using a shorter wait period (an hour or two) instead of a full 24-hour wait.
- If you change a wait period, subscribers already in that wait will follow the original timing, while new subscribers will follow the updated one.
- Moving a wait period? Subscribers within that wait action will move to the point in the campaign where you move the wait to.
Setting up your wait periods thoughtfully can boost engagement, improve deliverability, and enhance the subscriber journey.
Need help fine-tuning your wait times? Just hit reply and let us know.
