As your email list grows, there’s a good chance you’ve created powerful messages that newer subscribers never got to see. Just because someone joined your list later doesn’t mean they should miss out on your best content!
The good news? You can easily resend or repurpose past emails for new subscribers—without starting from scratch.
Here’s how:
- Copy those previously sent emails to Drafts
- Send them again as a Broadcast to your newer audience. For example, you can create a segment based on when subscribers that were added after you originally sent the message and send to just them.
This is what the search would look like on your Subscribers page if you wanted to create a segment based on the people added within the last 7 days:
- If you’d rather send them as part of your Campaign, then you can add the messages into your Campaign
The beauty of Campaigns is that they’re evergreen. When you add a message to the end of your Campaign, it will automatically go out to future subscribers at just the right time, keeping your email content working for you long after you first wrote it.
This strategy not only boosts subscriber engagement but also ensures your newest followers get caught up on your most valuable content, even if they joined your list months later.
Are you already repurposing or resending content in your email marketing?
We’d love to hear how you’re keeping your content evergreen and your subscribers engaged. Share your strategy with us!