Want More Opens? Here’s When You Should Be Sending Your Emails

[Amanda_W]

When it comes to email marketing, timing is everything! To get your audience engaged and ensure your messages are seen, you need to consider one crucial factor: when you’re sending your emails. Are you reaching your audience when they’re actually checking their inboxes? Keep reading for tips on finding the best time to send emails to your audience and boost engagement.

1. Know Your Audience’s Habits
The best time to send emails will vary depending on who your audience is. What works for one person may not work for another. To maximize results, avoid sending emails at the same time as everyone else. Instead, focus on when your specific audience is most likely to check their inboxes.

For example, if your audience consists of small business owners like you, they may check their emails either before or after work. If you’re targeting customers for a product, they might check their emails during breaks or between daily tasks like work, running family around to sports, or after college classes. Understanding these habits will help you determine the perfect send time for your emails.

2. Review Your Email Stats
Take a look at your email open rates. If your open rates are consistent, it could be a sign that you’ve found the right send time for your audience. However, if your open rates are fluctuating from one email to the next, it’s a good idea to split-test your send times. Try sending your emails at different times to see which one works best.

3. Stick to a Consistent Schedule
Setting expectations is key! If you told your subscribers that you’ll send emails weekly on Wednesdays in the morning, make sure to stick to that schedule. Breaking your commitment can harm your engagement rates and trust with your audience. Consistency builds credibility.

4. Consider Your Audience’s Location
Do you have a global audience? Keep in mind that your subscribers may be in different time zones. With tools like Campaigns, you can send emails based on your subscriber’s timezone, ensuring they’re receiving your messages at the most convenient time for them. Alternatively, you can segment your audience and send emails based on their location using Broadcasts.

What time of day do you typically send your emails? Have you found a strategy that works well for your audience? Share your experiences with us—let’s learn what’s working for you!

[Mylinh_T]

I completely agree with the importance of knowing your audience’s habits and reviewing your email stats to optimize your send time. Split-testing send times is a great way to figure out what resonates with your audience and helps boost engagement.

One thing I’ve found helpful is to send emails during off-peak hours, like early mornings or late afternoons. It seems that people check their inboxes before they start their day or after they wrap up. I also try to be consistent with my schedule to create expectations, as you mentioned—this has helped build trust with my audience.

For those with a global audience, I highly recommend using segmentation based on time zones, especially when your subscribers span different regions. This allows for better engagement since everyone gets the email at the most convenient time for them.

I’d love to hear what times work best for others here and if anyone has experimented with send times based on industry or audience type!

[Mary_Hen]

Another easy and effective way to understand what works best for your audience is to simply ask them. With AWeber’s click automations and tagging features, you can let subscribers choose when they’d prefer to receive your emails—morning or evening.

Setting this up is simple. Just add two buttons linked to separate thank you pages. When a subscriber clicks their preferred time, they’ll be automatically tagged. From there, you can either create a targeted campaign or schedule a broadcast based on their selection—ensuring your emails land at just the right time.

I would love to hear from customers who have utilized click automation and how it has positively impacted your business. Your insights and experiences are highly valuable to us—just drop your comment below!