Email Frequency: How Often Should You Contact Your Subscribers?

When emailing your subscribers, it’s essential to align your sending frequency with the expectations you set during the sign-up process. If you promised weekly emails, stick to that schedule. Consistency builds trust, and subscribers will look forward to hearing from you. On the flip side, failing to meet expectations—whether by emailing too often or not enough—can negatively impact engagement.

Imagine this: you sign up for a newsletter expecting one email per week, but instead, you start receiving daily messages. This over-communication can lead to subscriber fatigue and reduced engagement. Alternatively, if you promise weekly emails but only send one per month, your audience might lose interest or forget why they subscribed in the first place (which can lead them to unsubscribe).

While staying top of mind is crucial, balance is key. Overloading your subscribers can push them to leave your list, while under-communicating can leave them feeling disconnected.

Consider Campaigns and Broadcasts

If you’re using both Campaigns and Broadcasts, pay extra attention to timing. Sending multiple emails in one day, even unintentionally, can overwhelm your audience. Ensure your schedules are coordinated to avoid email overload. Using both Campaigns and Broadcasts is still a great way to stay engaged with subscribers, just be mindful of your send times and send windows.

What’s Working for You?

Do you use both Campaigns and Broadcasts in your email strategy? What sending cadence has been most effective for your audience? Share your insights and let’s learn from each other!

By maintaining a thoughtful and consistent email strategy, you’ll foster stronger relationships with your subscribers and keep your engagement rates high.