Require email opt-in for holiday campaign or not?

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1

I’m doing 8 Days of Thanksgiving with a different promo each day. I have two questions about access:

  1. Should I require a separate signup to current subscribers to access the campaign? So they can be tagged? Or just give them direct access to the page with the promos and send a broadcast every day with the new promo?
  2. Should I require an email opt-in to people not on my list already, again, so they can be tagged into the campaign?

I’m assuming the answer is yes to both, but in case I’m missing something, I can use some advice!

Thanks in advance

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Hey Lisa! Happy to help; for your current subscribers go with the direct access and daily broadcasts. Easier way to start = better engagement. If you want to use segmentation, add a signup form on the landing page you would want to direct them to to tag them when they fill it out, and it would tag both new people and people already on the list if they fill it out.

For new subscribers, you can use that same landing page or set up one you’re specifically wanting to target them with and tag them at sign up. You can then have a workflow that starts on a tag being applied, which would automate your series of messages.

You can run both at the same time: workflows handle new people joining mid-series, broadcasts keep your current list engaged (you would just use different tags for each group).

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Thank you! So basically, if current subcribers don’t have to fill out an opt-in they’re more likely to engage, and I should just send them directly to the page with a broadcast every day. If they purchase something, THEN they’ll get a tag anyway for that workflow but they don’t necessarily need the holiday campaign tag? I think I get what you’re saying. I don’t think I need to segment them.

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Hey Lisa! Where is the ‘holiday’ campaign tag coming in? Is that in reference to the Broadcasts or Workflows?

Are the holiday emails aligned with the content you already send? Are subscribers aware you’re going to be sending these?

Having subscribers click a button in an email to get a tag would let you know who wants to get the series of emails and you could then send to a segment based off that tag. The people who don’t want to get that specific series of emails would then not get those emails if you send to the segment instead.

Alternatively if you have them click a button in an email they can get a tag and start the workflow based off the tag with the messages you’re aiming to send out.

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Thanks, Amanda. I hadn’t really thought it through! The tag makes sense for people who come from outside my list so I know where they came from; they have to sign up in order to get the email series. Everyone already on my list will automatically get the series. I’ve been overcomplicating the whole thing!

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