My subscribers didn’t give me their name when signing up. How can I personalize my email marketing?

[Matt_S]

Did some of your subscribers skip sharing their names when they signed up? No sweat! You can still personalize your emails in unique and effective ways that will engage your audience and make them feel special. Let’s dive into personalizing your emails.

You can set it up so that if a subscriber provided their name, it’ll pop up in the email. And for those who didn’t share their name, you can use fun alternatives like “friend” or “reader”—the choice is yours!

Got more questions about how to make your emails feel extra special and personal? Just let us know—we’re here to help!

[Alyciaa_McFarlin]

Here’s the snippet I use at the beginning of my newsletter. It will add the subscriber’s first name if you have it. If you don’t have a name, they’ll get a wave hello.

Feel free to copy and paste:

Hey {{ subscriber.first_name | capitalize() or "👋🏼" }},

You can replace the emoji with the word “friend” or something else that fits you.

[Dinah_D]

The emoji replacement is a great idea!

[Lisa_Cuevas]

My personalization prompt does not populate when I test my message. What am I doing wrong?

[Amanda_H]

Hi Lisa!

For test messages, you will need to manually add your name in the Personalization section for it to appear. It’s not pulling from any subscriber information like it does when you send a Broadcast or Campaign.

You’ll see your name name in the preview as well before it’s sent.

[Lisa_Cuevas]

I decided to close one eye and hit send as I am also a subscriber with an alternate email. It did work! I forgot to come back in here to update my question, I do apologize!