Dynamic Content: Personalize Your Email Marketing Even More

Looking for a way to personalize your emails even more aside from addressing subscribers by name? You can set up Dynamic Content in your emails, which can allow you to provide content super specific to your subscribers.

Having dynamic content in an email will allow you to change up certain sections of the email for different groups of subscribers without having to send the message more than once. You can instead have one message set up with the variables for the content you want to show and depending on what information you have for a subscriber, something different will show for them.

For example, if you wanted to send an email focused around tips on creating content for Youtube and Twitch you can do this using one email, with dynamic content variables. You can send content specifically focused around YouTube to people on your list who expressed interest in Youtube and then content specifically focused on Twitch to the people interested in Twitch. You can have the relevant subscriber information as a custom field or tags, either will work.

Here is an example of what this would look like in an email (this example is if we were using tags to identify what people were interested in):

{% if ‘youtube’ in subscriber.tags %}

Here are some tips for creating content for Youtube:
Tip 1
Tip 2
Etc…

{% elif ‘twitch’ in subscriber.tags %}

Here are some tips for creating content for Twitch:
Tip 1
Tip 2
Etc…

{% endif %}

You can also use dynamic content to personalize the greetings of your emails! This is helpful when you may not have the subscriber’s name after signing up to your list, but you still want to use a greeting in your email. You can have the subscriber’s name appear if you have it, or a different phrase if they do not (ex: reader, friend).

Are you already using dynamic content? Are you looking to get started? We’d love to hear how you’re using it or how you’d like to below!

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Yes! I love being able to say “Hi friend,” to start my emails, if I do not have their first name.

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