When you’re sending a Campaign series to prospects and aiming for sales, it might seem like a good idea to repeat the same emails once they go through the initial run. But, should you really loop through your emails again once your readers have already received it?
Put yourself in your subscribers’ shoes. Would you really want to receive the same exact email more than once? For most users, the answer is “No” - they’re much more likely to mark the message as spam and unsubscribe. This can hurt your sending reputation. Emails that were making it to the inbox might start landing in the promotions tab—or worse, the spam folder—especially if readers stop engaging.
If your first round of emails isn’t getting the engagement you’re looking for, it’s time to mix things up. Take a closer look at your content—if one message is getting lower engagement, try tweaking it or even removing it from the series altogether. You can also try reordering messages to see if one message performs earlier in the series, for example.
It’s also important to clean up your list by removing subscribers who haven’t been engaging with your emails. Sending to unengaged subscribers can lead to more of your emails getting filtered. Keeping your list focused on engaged subscribers and making sure your content stays fresh and relevant is the key to better inbox placement and more successful campaigns!
How do you stay engaged with your readers while keeping content fresh and engaging? Let us know below 