Got a few email ideas you’ve been sitting on? Wondering if your subscribers prefer subject lines with emojis or without? 
Maybe you’re curious if a bold call-to-action works better than a subtle one. That’s where Split Testing (or A/B Testing) comes in!
Split Testing lets you figure out which version of your email gets the best results. Grab a couple of drafts from your folder and test different elements—subject lines, images, emojis, layouts, you name it. Once you set up your split test, your list is automatically divided into random groups of equal numbers (depending on how you do the split), and you choose which message each group gets.
Heads-up: To use Split Testing, make sure you’ve sent at least one Broadcast email in your list and are on one of our paid plans.
The best part? Split Testing helps you boost engagement and refine your emails based on real results—no more guessing what is working for your audience.
Got questions or need help setting up your first test? Let us know, and share your results here!