Has the newsletter assistant created content that you were just blown away by? Something unexpected that ended up being really useful?
The other day I told the assistant that I wanted my next newsletter for my pickleball paddle company to focus on living in the northeast and the joy of having the play your way through the cold.
Of course, it created an interesting, well sourced newsletter; but what surprised me was how it promoted my paddle in a way that fit so well with the idea of playing in the cold. Our paddles our built to be really durable, and the promotion talked about how the paddles would hold up in any weather.
Also, I have a section at the end of the newsletter for a “Daily Mantra” to repeat when you might get frustrated or tired, and it recognized and recreated the section, but came up with a really fun mantra of its own: “The cold never bothered me anyway.”