It's cold outside; keep your email list warm. Ideas for holiday newsletters! đŸ”„

It’s that time of year again—the holiday season! While you’re busy planning and implementing your marketing strategy, don’t forget about sending emails. Emails are an easy way to stay connected with your customers (and grow your audience while you’re at it). Let’s look at some fun, creative ideas to make your emails stand out this season and keep your email list warm/engaged.

:gift: 12 Days of Christmas Email Series

Run a 12-day email series where you feature a different product or service each day. Toss in a promo code or special offer to sweeten the deal! This is a fantastic way to help your subscribers get to know your business better while driving holiday sales.

Celebrating Hanukkah or Kwanzaa instead? Adjust the series to match the holiday!

:open_book: Create a Holiday Shopping Guide

Design a holiday shopping guide in PDF format and share it with your subscribers. Include photos, descriptions, and real-life examples (like people wearing your products if you sell clothing). It’s a visual, helpful way to showcase your offerings and inspire purchases.

:tada: Incentivize Sharing

Encourage your subscribers to share photos or stories of them using your products. Turn it into a contest with a fun prize for the most creative or impactful posts. Not only does this create buzz, but you can also feature their content in your emails for added social proof!

:money_mouth_face: Email-Exclusive Deals

Everyone loves feeling like they’re part of something special (I know I do)! Offer exclusive discounts, early access, or flash sales to your email subscribers. This tactic can help grow your list while giving subscribers a reason to keep opening your emails.

Use a Holiday themed template :love_letter:

We have a variety of email templates you can use for your messages versus your traditional email set up. Check out the email template gallery and choose a template that is getting you feeling that holiday cheer!

The key here is keeping your emails festive, engaging, and action-packed. Focusing on engagement is going to keep your email stats on the rise and your list healthy.

What’s your go-to holiday email idea? Share it with us—we’d love to hear your creative strategies!

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