Your email subject line and preview text are the very first elements your subscribers see when your message lands in their inbox. These key components offer a quick glimpse into your content and play a crucial role in boosting your email marketing success.
When crafting your subject line and preview text, aim for clarity and brevity. You want to give your readers a clear idea of what’s inside your email, and motivate them to engage without overwhelming them. A well-balanced subject line ensures that your message isn’t cut off mid-sentence or mid-word, which is especially important for mobile users.
Using our Message Editor, you can take advantage of our Best Practices Checklist and Subject Line Assistant to develop a subject line that truly reflects your brand’s voice. Since many subscribers check their emails on mobile devices, it’s a good rule of thumb to keep your subject lines to a max of 45 characters. This not only prevents truncation but also reduces the risk of your emails being filtered as spam.
Additionally, make sure your subject line accurately represents your email’s content. Avoid misleading cues, excessive punctuation, or overusing numbers, as these can increase the likelihood of your message getting filtered out.
Have you discovered a subject line style or length that consistently works for you? Or perhaps there’s a creative approach you’re eager to try? We’d love to hear about your experiences and successes in email marketing—share your tips and let’s continue the conversation!