I completely agree with the importance of knowing your audience’s habits and reviewing your email stats to optimize your send time. Split-testing send times is a great way to figure out what resonates with your audience and helps boost engagement.
One thing I’ve found helpful is to send emails during off-peak hours, like early mornings or late afternoons. It seems that people check their inboxes before they start their day or after they wrap up. I also try to be consistent with my schedule to create expectations, as you mentioned—this has helped build trust with my audience.
For those with a global audience, I highly recommend using segmentation based on time zones, especially when your subscribers span different regions. This allows for better engagement since everyone gets the email at the most convenient time for them.
I’d love to hear what times work best for others here and if anyone has experimented with send times based on industry or audience type!