Automation is a must-have in your email marketing tool belt, and with recent updates to automation features, getting started is even simpler. Whether you’re welcoming new subscribers, promoting your holiday sales, or thanking customers, the updates in today’s edition help you create personalized, perfectly-timed campaigns that deliver results while you focus on other parts of your business, or spend much needed time celebrating the season with friends and family.
Personalized emails, delivered at the right time
Now you have more ways to tailor your emails to the unique behavior of your audience. Use triggers like link clicks, tag applications, or even specific purchases to build hyper-targeted campaigns. Plus, you can now send your email at the right time for each of your subscribers, no matter what timezone they’re in.
Why you’ll love this:
- Show your audience that you understand their needs by sending emails based on what they’ve clicked, purchased, or interacted with.
- Set up campaigns that respond dynamically to subscriber actions without manual intervention.
- Send automated emails based on your subscriber’s time zone, ensuring that emails arrive at the optimal time for engagement.
Smarter reporting and insights
You can now access more detailed analytics on how your automation campaigns are performing. Track key metrics like open rates, click-through rates, and conversion rates in one centralized dashboard.
Why you’ll love this:
- Understand what’s working and what isn’t. If your holiday promotion email has a low open rate, you can tweak the subject line or timing to improve engagement.
- Get actionable data at a glance, helping you make smarter decisions faster.
- Every dollar counts. Smarter insights mean you can clearly see how your emails are driving revenue or customer retention.
Get started faster with new campaign templates
You have access to an expanded template marketplace that turns complex communication challenges into smooth, automated experiences. With pre-built templates, you can create powerful workflows in minutes, saving time and building stronger audience connections.
From coordinating team meetings to sharing content across channels, these adaptable templates solve real-world communication needs. The Meeting Reminder Template ensures participant preparedness, while the No-Show Follow-Up Template automatically reconnects with missed attendees. Content creators can leverage the Blog and YouTube Automation templates to instantly notify subscribers about new posts and videos, driving engagement and traffic.
Stop wrestling with manual processes. Embrace automation that’s personal, responsive, and accessible.
Why you’ll love this:
- Choose from purpose-built templates that turn complex communication challenges into clear, branded experiences.
- Each template is meticulously designed to deliver high-impact results with minimal effort.
- Customize every element to reflect your brand’s voice and style, ensuring every message feels authentically yours.
Make every email count this holiday season, without spending your holiday glued to your phone or computer. You can simplify your holiday marketing with automation, stay focused on your goals, and deliver emails that drive results.