A spam complaint means a subscriber has specifically marked your email as spam. You can see these complaints in your account under the “Complaints” section when reviewing your stats.
When a subscriber marks an email as spam, they are automatically unsubscribed from your list and will no longer receive emails from you. We will not show the specific subscriber details, for privacy reasons.
You can minimize spam complaints, by ensuring that you are only sending subscribers the content they signed up for and that you are adhering to the expectations set when they joined your list.
If you need help reducing spam complaints or have questions about setting the right expectations for your subscribers, feel free to ask below! You can also reach out to our Customer Solutions team for more specific assistance.
If you’re a business owner like so many of us using AWeber, reducing spam complaints could be one of your top priorities. Here are a couple key reasons why reducing spam complaints is important for your marketing:
Protect your sender reputation: Every time someone marks your message as spam, it can hurt your sender reputation. Email providers (like Gmail, Yahoo, Hotmail, etc.) track how often this happens, and if it’s too frequent, your messages could start landing in the spam folder - regardless of whether people actually wanted to see them. A poor reputation can tank your open rates, which would be a major setback for your marketing efforts.
Keep your subscriber list engaged: Spam complaints are a clear signal that your messages aren’t resonating with your audience. If people are consistently marking your messages as spam, it means they didn’t expect them, don’t find them relevant, or are simply annoyed by them. Reducing spam complaints can help you refine your strategy, ensuring you send valuable, targeted content that keeps your subscribers happy and engaged. A more engaged audience means better results for your business overall.
Actively managing spam complaints is a win-win. It helps you maintain a strong reputation and foster a more positive relationship with your subscribers.