I have a PDF I want to send to my subscribers. Should I add it as an attachment or link to it in my email?

Most of us are pretty familiar with email attachments—sending files is second nature! But have you ever wondered if anyone actually opened that attachment? Spoiler alert: you can’t tell!

Instead, why not upload your file to a site like Google Drive, Dropbox, or even your own website, and link to it in your email? That way, you can easily track who’s engaging with your content! Sure, you can still add attachments in our emails, but keep in mind there’s a 1MB limit. Linking is a great way to share large PDFs, audio files, or even videos!

Plus, in today’s world, it’s wise to think about phishing scams. Many people are wary of attachments because they can hide nasty surprises. So do yourself a favor: link to your files instead of attaching them!

Got questions about including files in your emails or tracking engagement? We’re here to help!

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Love this workflow! Another thing you can do by having your pdf linked in your email is set up a click automation for people who click the link (or don’t) to get even more content in front of your subscribers. If they don’t click, you can then ask them for feedback to see why they didn’t open the file. You’d create a segment based off the subscribers who didn’t click and send to just them.

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That and no one wants to have a PDF attachment coming to their mobile devices. Linking is much better.

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