Did you know that your email workflows don’t have to be static? You can continue to build and optimize them over time! Whether you want to add more messages, swap out old ones, or adjust your send settings, updating your workflow is a great way to keep your content fresh and your subscribers engaged.
Keeping your email workflows up to date ensures that your messages stay relevant, timely, and aligned with your goals. A refreshed workflow can improve open rates, click-through rates, and overall subscriber interaction.
3 Easy Ways to Enhance Your Email Workflows
1. Add New Messages to Your Workflow
Workflows are open-ended, which means you can add new messages anytime. This is especially useful for ongoing campaigns or evergreen content. Subscribers who reach the end of the series will automatically receive any new messages based on the send settings you choose. Always remember to publish your changes so your updates go live!
2. Use Split Paths to Personalize Journeys
Split paths allow you to create dynamic workflows based on subscriber behavior. Want to send different emails based on whether someone clicked a link or opened a message? Split paths make that possible. You can even guide subscribers to different workflows depending on the actions they take (or don’t take).
3. Customize Your Send Times
Timing is everything in email marketing. With customizable send times, you can:
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Schedule emails based on a subscriber’s timezone
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Set specific days and times (like every Monday at 9 AM)
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Control wait times between messages
This flexibility is perfect for automating weekly newsletters or timed campaigns.
We’d love to hear from you! What strategies do you use to keep your email content updated and engaging? Share your tips and ideas to help inspire the community!