Traditional email sequences follow a straight line.
Message 1, then Message 2, then Message 3.
But subscribers rarely follow a straight line themselves. Some open every email but never click. Others click on topics you didn’t expect them to care about. Many simply ignore certain messages completely.
And that’s where most email automations break down. They can’t adjust when real people behave like… well, real people.
Smart Workflows That Branch Based on Actions
The new Workflow automations feature solves this fundamental problem. It lets you create email sequences that adapt based on what subscribers actually do.
When someone opens an email but doesn’t click, you can send them a follow-up with more compelling benefits. If they click a link about one topic, you can send them deeper content on that specific subject. And if they don’t engage at all, you can try a completely different approach.
This is how real conversations work. You adjust what you say based on how the other person responds.
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How Different Businesses Use Smart Workflows
Content creators who publish across multiple topics can automatically send category-specific content based on what subscribers click. Someone interested in your gardening content might never see your cooking tips unless they show interest.
Coaches and consultants can move prospects through a natural booking sequence. If someone opens your emails three times but doesn’t schedule, the system automatically sends a personal note addressing common concerns.
Course creators can deliver tailored learning funnels. When a student engages with beginner content, they stay in that track until their behavior signals they’re ready for advanced material.
The best part? You can see the entire journey visually. No more guessing about what happens next or which email goes where.
Visual Canvas Makes Complex Sequences Simple
The visual Workflow builder shows your entire email sequence at a glance. You can:
- See exactly how emails connect to each other
- Understand which paths subscribers take most often
- Make changes without disrupting what’s already working
- Test new approaches on specific segments
From Simple Sequences to Complex Journeys
Start with a basic welcome sequence that adapts based on which links new subscribers click. As your comfort grows, build more sophisticated workflows.
A fitness coach might create a workflow that sends different follow-ups based on whether subscribers click on strength training, cardio, or nutrition content. Each path delivers increasingly specific content that matches exactly what each person wants.
An online store could create a workflow that sends different product recommendations based on behavior, automatically adjusting when someone makes a purchase or shows interest in a new category.
The key is that each subscriber experiences a sequence that feels personally relevant because it actually responds to their behavior.