You’ve set up your email automations. They’re running. Doing their job.
But are they working as hard as they could be?
Even great automations can underperform without a little maintenance. A stale email, a broken link, or a missed opportunity to personalize can quietly chip away at your results.
The good news? You don’t need to start over. A few small changes can make a big impact.
Here are five smart ways to make your automations more effective - starting today.
Personalize with Tags
Tags are more than labels. They’re powerful tools that help tailor every step of your customer journey.
Use tags to track interests, purchase behavior, events attended, and specific content engagement. Then use those tags to trigger the next email—or even start an entirely new automation.
For example:
✓ A subscriber downloads your guide → apply “Lead Magnet: Guide” tag → start nurture series.
✓ A shopper purchases a product → apply “Customer” tag → move to upsell automation.
Better tags = smarter automations.
Spot Drop-Offs with Your Metrics
Even strong sequences lose steam. If subscribers open email #1 but ignore email #3, something may be off.
Open and click rates tell a story—look for bottlenecks. Where do people stop clicking? Which messages get skipped?
Test one change:
• Shorten the copy
• Adjust the time between emails
• Rewrite your subject line
• Add a stronger call-to-action
Sometimes one smart edit is all it takes to keep subscribers engaged through the end.
Workflows make it quick and easy to check performance for each email in your automation with thumbnail views.
Integrations Make Great Automation Triggers
Your workflows don’t have to begin with a sign-up form.
With the right integrations, automations can start from real-time actions across your tools:
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Calendly: Follow up automatically after a call is scheduled
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Shopify: Send post-purchase product tips
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Facebook Lead Ad: Deliver an offer immediately after a form submission
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Leadpages: Apply a tag when someone opts in, then trigger a custom workflow
You can create tailored automations from almost anywhere—with just a tag.
Branch Based on Behavior (IF/ELSE Logic)
Generic sequences treat everyone the same. But not every subscriber behaves the same.
With split paths, your workflow adapts in real time.
- Clicked a product link? → Show more details.
- Didn’t open last email? → Send a reminder with a stronger subject line.
This flexibility creates experiences that feel less automated and more personal—leading to better engagement and more sales.
Automatically Share Your Latest Content
Create automations that automatically share your latest blog posts, videos, podcasts, or product updates by using the Check Feed action.
No need to rebuild a Workflow every time you publish new content or launch a product—just set it up once (here’s how) and let your automation keep your audience informed.
Your audience stays informed without lifting a finger.
Send at the Right Time
Instead of waiting a fixed number of days, you can now send emails on specific days and times when your audience is most likely to engage.
Set messages to go out at 9 AM local time, only on weekdays, or skip weekends altogether. This ensures your content lands when people are most likely to engage.
You’ve already built a solid foundation. Now’s the time to level up with smarter workflows, better triggers, and more intentional follow-ups.
Free Webinar: From Signup to Sale with AWeber’s New Workflow Automations
Turn your emails into a revenue engine—with the power of Workflow automations.
In this webinar, you’ll learn how to build and optimize automated workflows using AWeber’s brand-new Workflow automations feature. Whether you’re starting fresh or looking to enhance your current setup, we’ll show you how to create smart, scalable journeys that move subscribers from signup to sale—without more manual effort.
What you’ll learn:
The essential workflows every small business needs to drive sales and engagement
How to personalize each step of the journey using tag-based branching
Smart ways to use triggers, delays, and actions inside the new Workflow builder
Time-saving tips to automate follow-ups and convert subscribers faster
Watch the webinar →