As summer wraps up and we inch toward the holidays (already; can you believe it?), it’s the perfect time to dust off your drip campaigns or start fresh. A solid automated email sequence keeps subscribers connected right away, even when life gets busy.
What Is a Drip Campaign?
A drip campaign is a sequence of pre-written emails sent automatically based on timing or subscriber actions. It’s like having a friendly conversation that unfolds and stays on track even when you’re focusing on other things. The glossary defines it neatly as a helpful sequence of emails guiding your audience step by step. They are the same as a Workflow in your account.
Why Set Up An Automated Workflow Now?
When someone signs up or shows interest, silence isn’t your friend. A workflow keeps the conversation, going from a warm welcome to timely holiday ideas, without hitting “send” every time. It ensures every subscriber feels seen and engaged, right from the start!
Best Practices in a Nutshell
Here’s what makes this set up work smoothly:
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Start with a clear goal: Whether you’re welcoming newbies, educating, or re-engaging, a goal guides your flow.
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Sketch the journey first: Map out what each email should accomplish and when.
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Write like you talk: Keep emails conversational, focused, and with one clear next step.
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Space them smartly: Most workflows do well with 4 to 7 emails over 1–2 weeks; fast at the start, then easing up. That gives you room to welcome, build trust, and invite action, without overwhelming your audience. Make sure you aren’t sending more than one email in a day however as you don’t want to overwhelm your subscribers.
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Use behavioral triggers if you can. Even simple ones like sending the next email when a link is clicked up engagement noticeably.
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Test, tweak, repeat. A/B test subject lines, timing, or CTAs (Call-To-Actions). Watch your open and click rates and fine-tune!
Why It Matters Now (Especially for Upcoming Holidays)
By setting your drip campaigns up before the holiday rush, you’ll be ready with seasonal goodness baked in without scrambling. Whether it’s a cozy fall offer, early holiday preview, or onboarding new subscribers, your automations handle the heavy lift. You get time back to strategize big promotions, personalize outreach, or just enjoy pumpkin-spiced everything 
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Learn more about Drip Campaigns and Workflows