We’ve gone over the initial email to send and the follow up email after announcing your offer using AWeber AI. But, how many emails should you send this Black Friday weekend? It depends on what your subscribers are used to. You don’t want to suddenly overwhelm them especially if they aren’t expecting an increase in emails from you. Here’s how to choose which one works best for you:
Pick Your Gameplan
If you normally send emails once a week or less → Send 2 emails:
- Friday morning
- Monday evening
If you normally send emails 2-3 times per week → Send 3 emails:
- Friday morning
- Sunday afternoon
- Monday evening
If you send emails daily or have a highly engaged list → Send 5 emails:
- All of the above plus Friday evening and Saturday morning
Don’t dramatically increase your email frequency just for the holidays. Sudden spikes in sending = spam complaints and unsubscribes (which will impact your overall sending reputation).
Prompts to try with the Newsletter Assistant (Copy and Paste)
Friday Prompt
Go to the Newsletter Assistant and use this prompt:
Help me create an email to announce my Black Friday sale. The email should create excitement and urgency for my [product/service]. Include details about my offer: [insert your specific discount/deal]. Keep the tone energetic and action-oriented.
Here were my results:
Sunday Reminder
Help me create a brief reminder email that my Black Friday sale ends soon. I want to create gentle urgency without being pushy. Include a thank you for customers who already purchased. Keep it warm and appreciative.
Here are my results:
Monday Final Hours
Help me create a short, urgent final hours email. My sale ends at midnight tonight. Use direct language like ‘This is it’ and ‘Final call.’ Make it punchy and action-oriented.
Here’s the results:
Tip: Schedule your emails in advance on Wednesday (if you have holiday plans or are traveling) or Thursday so you can enjoy your weekend!
Your Turn
Head to your AWeber account, open the Newsletter Assistant, and copy/paste the prompts above. Let the AI do the heavy lifting while you focus on your business and prep for the holiday.