While most marketers are scrambling to write dozens of emails from scratch for Black Friday, smart businesses are using AI to speed up their content creation. Instead of spending hours staring at blank screens, they’re using AI writing tools to generate compelling email copy, subject lines, and campaign ideas in minutes freeing up time to focus on strategy and other parts of their business during the busiest shopping season of the year!
Why Traditional Black Friday Emails Fail
Most campaigns treat every subscriber the same. But your high-value customers don’t need deep discounts, while bargain hunters won’t buy without them. Generic emails miss these crucial differences.
Smart Strategies That Work
Create Targeted Segments: Tag subscribers based on their actions—like clicking specific links or opening messages—then use those tags to create targeted segments for your campaigns. Send different messages to bargain hunters versus premium customers.
Personalize Your Messages: Use AWeber’s personalization features to address subscribers by name and reference their past purchases or interests. Make every email feel custom-made.
Set Up Behavioral Triggers: Use automated workflows triggered by subscriber actions—cart abandonment, link clicks, or specific tags. Perfect for pre-Black Friday warm-up campaigns.
Speed Up Content Creation with AI
The biggest challenge during Black Friday? Having enough time to create all the emails you need. Miss a crucial send window, and you miss out on revenue.
Newsletter Assistant: Generate email content in minutes instead of hours. The AI learns your brand voice and creates drafts based on your website and products—so you never miss sending that critical Black Friday announcement or Cyber Monday reminder.
AI Writing Assistant: Stuck on subject lines or need a quick product description? Type “/” in any text element to instantly generate compelling copy. Test multiple versions for different segments without the time investment.
Start preparing now. Use the Newsletter Assistant to draft your Black Friday/Cyber Monday email sequence ahead of time. When the rush hits, you’ll have polished content ready to personalize and send while competitors are still writing from scratch.
The retailers seeing the biggest wins don’t wait until November. They’re using AI tools now to build their content library and automation workflows, so they’re ready to execute flawlessly when the holiday season arrives.
What are you doing to prepare for Black Friday/Cyber Monday? Let’s talk about it!