How will we know what workflows is doing for us and how can we take advantage of workflows?
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Perhaps you already have been told this, but I would like to share it one more time. For me the best way to know what workflows is working for me is by doing a detailed analysis of the metrics. For example: you can know it by analysis the open rates, clicks rates, sales tracking, page visits, subscriber activity, and list growth.
Another way is to do A/B testing, basically you can create segments within the list using tags and sending different emails to different audience. This way you can know what is working for you.
Hey Jean! If you have any Campaign messages set up already, those would have automatically been transitioned to Workflows. These would be any automated messages you have set to send out when a subscriber signs up to the list.
You can read more about the update to Workflows in this post.
If you have specific questions around your set up, you can reach out to our Customer Solutions team and we can look at your set up from there.