Sharing a recent test I ran on Facebook Lead Ads using the integration that syncs leads from Facebook ads to AWeber automatically.
My Facebook Lead Ads Campaign
I set up a Facebook Lead Ads campaign with a small budget of $10 a day for 6 days. I ended up spending $59.49 for 63 leads.
My AWeber Automated Campaign
I had created a “Pickleball 101” guide as a lead magnet to encourage people to sign up, and used an automated campaign to deliver the lead magnet when AWeber synced the people from Facebook to my list. When someone was added from Facebook, they were added with the tag “pickleball101”.
You can see in the screenshot of my campaign, that it triggers automatically when someone gets the tag “pickleball101”.
The guide includes all sorts of helpful information, and also links to my pickleball paddles.
The Payoff (so far)
From this test campaign, I already got a sale that was almost twice what I spent on the campaign. I have no idea if this will scale; but it’s interesting enough to make me want to increase the budget a little and keep experimenting.
The Cost Breakdown
Facebook Spend: $59.49
On Facebook Leads: 63
$ / Lead: $0.94
Confirmed Email Subscribers: 60
$ / Subscriber: $0.99
Lead Magnet Downloads: 22
$ / Download: $2.70
Customers: 1
$ / Customer: $59.49
Anyone else using Facebook Lead Ads Successfully? What have you seen that we all can learn from?