Turn one email into 5 social posts

Discussion Tips & Tricks
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Creating content for every platform gets exhausting fast. You write an email newsletter, then scramble to think of Instagram posts, LinkedIn updates, and Facebook content.

But your best content ideas are sitting in your sent broadcast page right now.

Your email newsletters contain everything you need for weeks of social media posts. You already researched the topics and wrote engaging copy. Time to multiply that effort instead of starting over each time.

Why Email Content Works for Social

Your newsletter subscribers opted in because they want to hear from you. When a topic gets good engagement in your emails, it will probably work well on social media too.

The Smart System

Start with Your Winners

Check your email stats. Which newsletters got the most engagement? Those are perfect for social media.

LinkedIn Gets Professional

Turn newsletter points into business insights. If you wrote about calisthenics, make a LinkedIn post about staying in shape when you travel.

For example:

  • Original email: “The no-equipment way to get in shape”
  • LinkedIn version: “I used to search for hotel gyms, until I discovered this no-equipment workout…”

Instagram Loves Visuals

Turn newsletter tips into carousel posts.

For example, your “5 no-gear exercises” newsletter becomes 5 Instagram slides with your brand colors.

Facebook Wants Discussion

Take interesting points from your newsletter and ask your community what they think.

For example:

  • Newsletter: “Most businesses send too many promotional emails”
  • Facebook: “Controversial opinion: sending 3 sales emails per week annoys subscribers. What’s your take?”

Platform Tweaks

Twitter likes threads. Break long newsletter sections into numbered Twitter threads.

YouTube Shorts need quick tips. Turn newsletter how-tos into 60-second videos.

Pinterest wants graphics. Make newsletter checklists into vertical images people save and share.

Change Your Tone

Each platform expects different vibes:

Email: detailed and helpful

LinkedIn: professional and insightful

Instagram: visual and inspiring

Facebook: community-focused

X: quick and conversational

Keep your brand voice but adapt to what each platform expects.

Save Time and Reach More People

This approach saves hours and gets your message to more people. Some folks prefer long emails. Others want quick Instagram tips. Some learn best from Twitter threads.

When you repurpose newsletter content across platforms, you meet people where they already hang out while getting more value from every piece of content you create.

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