Earlier we wrapped today’s workshop on personalization and the common theme was:
Most people aren’t sending the wrong emails. They’re sending the right email to the wrong people.
Someone who bought last week doesn’t need the same nudge as someone who’s been on your list for six months and never clicked anything. But most of us treat them exactly the same.
If you attended today, what’s one thing you’re going to try in your next send? And if you missed it, what’s your current approach to segmenting your list (even if the answer is “I don’t yet”)? If you missed it, the recording will be available here soon. After you watch, I want to hear from you too!
No wrong answers here. Curious where everyone’s at!