So, you’re interested in email marketing but don’t have a traditional business—what now? The good news is, you might already have a business and not even realize it!
Do You Have a Business and Not Know It?
If you’re:
- A Content Creator growing your audience
- A Life Coach offering guidance
- Promoting a program that earns you commission
- Reselling physical or digital products
…you’re already running a business! All of these activities involve offering value to an audience, which is the foundation of email marketing.
The Key to Email Marketing Success: Have Something to Promote
Before starting your journey into email marketing, ensure you have something to share with your audience—whether it’s a product, service, or digital content. This will generate engagement with your emails and lead to potential sales. Your email marketing strategy works best when it provides value and connects with your audience’s needs.
Email Marketing Ideas to Kickstart Your Strategy
Here are some ideas to help you begin building your email marketing campaigns:
- Weekly Updates:
Share what’s happening in your business—new product releases, exciting news, or general updates. - Welcome Email Series:
Create a sequence of emails that introduces your business and offers deeper insights into what you do beyond the basics. - Exclusive Promos or Coupons:
Reward subscribers with discounts or promo codes for signing up. This encourages sign-ups and boosts engagement. - Freebies for Subscribers:
Offer a free resource to new subscribers. For example:
- Writers: Share a teaser chapter of your book.
- Coaches: Provide a free checklist or guide.
- Creators: Offer a digital download like templates or wallpapers.
Share Your Journey!
Have you tried any strategies when starting out that worked well? Is there an idea you’re considering but feel unsure about? We’d love to hear your experiences and brainstorm with you! Share your thoughts in the thread, and let’s grow together.
Email marketing is a powerful tool, and with a little creativity, you can use it to build connections, grow your audience, and drive results—no matter your business type!