Email marketing isn’t just a powerful tool for growing your audience—it’s also an incredible way to build and nurture a loyal community. While you’re expanding your email list, you can simultaneously create deeper connections across multiple platforms, turning subscribers into engaged community members.
1. Grow a Private Facebook Group Through Your Email List
Create an exclusive Facebook group just for your email subscribers. Promote this group in your welcome emails or nurture series and offer access as a perk for being on your list. This not only adds value to your emails but also gives subscribers a space to interact, ask questions, and feel like part of something special.
2. Boost Your Social Media Engagement with Email
Use your email campaigns to drive traffic to your social media platforms. Include clear calls to action and links to your profiles in your email footers or as part of special promotions. Consider running a social-sharing challenge where subscribers earn rewards for tagging your brand or sharing your content, helping you increase visibility and followers organically.
3. Invite Subscribers to Join Your Exclusive Spaces
If you offer premium community spaces like a Patreon page or an invite-only Discord server, email is the perfect channel to promote them. Reward your email subscribers with early access, behind-the-scenes content, or members-only Q&A sessions. For example:
On Patreon, you could offer bonus content or discounts to your email community.
On Discord, you might host a live Q&A or workshop just for subscribers.
These exclusive touchpoints give your subscribers more ways to connect with you and each other, deepening their engagement.
How are you using email to grow your community? We’d love to hear how you are using email marketing to grow your community. Are there strategies or platforms that are working especially well for you? Hit reply and share your experience!