question how are displays counted - if some looks at the form page clicks off and back on again is that 2 displays?
Also what is a good conversation rate?
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Hello John, welcome to the AWeber Community!
Sign up form displays would be unique based on a cookied visitor. Keep in mind other browser settings for a visitor to a form can impact the displays (ex: they visit in an incognito window). If a visitor deletes their cookies, that will cause duplicate displays to be recorded for them.
For conversion rates for sign up forms, there would be too many variables to provide a specific number. Many sign up form impressions on a sidebar for example are from repeat visitors to a site who may already be on the list.
If you have a concern about conversions, you would want to make sure your form is setting expectations for subscribers on what they can expect by signing up to your list, as well as make sure that your form is clear and concise with what the sign up is for.
If you have any other questions about your sign up form or workflow, let us know. You’re also welcome to reach out to our Customer Solutions team and we can look at your account.