What if I told you that right now, while you’re reading this, you could be making money from emails you wrote months ago?
That’s not wishful thinking. That’s the power of email automation.
Automated email workflows generate more revenue than non-automated emails. They work while you sleep, vacation, or focus on growing your business. But 70% of businesses either don’t use automation or only have a basic welcome email.
Today, we’re going to change that.
Why Automation Works (The Psychology of Perfect Timing)
Think about the last time you abandoned an online shopping cart. Within hours, you probably got an email reminding you about those items. Did you go back and buy? Statistics say there’s a 69% chance you did.
That’s not a coincidence. It’s science.
Automated emails work because they reach people at the exact moment they’re most likely to act. No guessing. No hoping. Just the right message at the right time, every time.
The 5 Essential Automations Every Business Needs
1. The Welcome Series: Your Digital First Impression
Why it matters: Welcome emails have an average open rate of 82%. Your new subscriber just said “yes” to hearing from you – they’ll never be more engaged than right now.
The 3-email sequence that converts:
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Email 1 (Immediately): Deliver what you promised + unexpected bonus
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Email 2 (Day 2): Share your best content
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Email 3 (Day 4): Soft pitch with value
Explore Automation for Coaches →
2. The Cart Abandonment Sequence: Recover Lost Revenue
Why it matters: 70% of online shopping carts are abandoned. But 45% of cart abandonment emails are opened, and 21% lead to purchases.
The money-recovering sequence:
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Email 1 (1 hour later): Gentle reminder
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Email 2 (24 hours later): Address objections
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Email 3 (72 hours later): Urgency + incentive
3. The Post-Purchase Sequence: Turn Buyers into Brand Advocates
Why it matters: It costs 5x more to acquire a new customer than retain existing ones. Plus, repeat customers spend 67% more.
The loyalty-building sequence:
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Email 1 (Immediately): Order confirmation + excitement
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Email 2 (Day of delivery): Ensure satisfaction
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Email 3 (7 days later): Deepen relationship
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Email 4 (14 days later): Request review
Learn more about Ecommerce Automations →
4. The Re-engagement Campaign: Win Back Lost Subscribers
Why it matters: The average email list decays by 22.5% yearly. But “dead” subscribers aren’t always gone – they’re just dormant.
The win-back sequence:
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Email 1: Pattern interrupt
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Email 2 (7 days later): Value bomb
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Email 3 (14 days later): Final attempt
Pro tip: Segment inactive subscribers (no opens in 90+ days) and run this sequence quarterly.
5. The Anniversary Automation: Personal Connection at Scale
Why it matters: Anniversary emails generate higher revenue per email than regular promotional emails.
The celebration sequence:
Email 1 (Morning of): Personal celebration
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Subject: “
Happy Anniversary, [Name]!” -
Exclusive offer
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Time-limited (expires end of day)
Setup hack: Add workflow with 1 year wait steps to celebrate your subscriber’s anniversary.
Your Next Step
The best time to plant a tree was 20 years ago. The second best time is now.
Check Out Your Workflow Templates →
We’ve pre-built workflow templates, so you can customize them with your content and activate. You could have your first automation live in under 30 minutes.
Remember: Every minute you wait is potential revenue lost.