Introducing The Shift: The live show that translates AI into something small business owners can actually use.
In our first episode, Jesse and Chris showed how to build social media graphics in minutes with Claude and Canva, use AI to analyze your email subscribers, and show up in AI-powered search results. No technical background needed for any of it.
What did you think? What questions do you have about AI that you’d like us to cover in a future episode? Drop them below.
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Episodes air weekly Tuesdays and Fridays at 12pm ET! Recording will be posted in this thread.
Here is the recording for episode 2 of The Shift: Did Claude Design just replace us or did it unlock a superpower?
Jesse and Chris put Claude Design to the test to find out if AI is replacing them or just the next tool to learn.
Their verdict: AI is handling more of the production work. Creative direction, taste, and knowing your audience are still yours!
They also walked through a four-part framework for getting better results from any AI tool: define the role, give context, write clear instructions, set voice guidelines. Then showed how to use it to build a brand voice document and train a custom AI copywriter.