Introducing The Shift: The live show that translates AI into something small business owners can actually use.
In our first episode, Jesse and Chris showed how to build social media graphics in minutes with Claude and Canva, use AI to analyze your email subscribers, and show up in AI-powered search results. No technical background needed for any of it.
What did you think? What questions do you have about AI that you’d like us to cover in a future episode? Drop them below.
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Episodes air weekly Tuesdays and Fridays at 12pm ET! Recording will be posted in this thread.
Here is the recording for episode 2 of The Shift: Did Claude Design just replace us or did it unlock a superpower?
Jesse and Chris put Claude Design to the test to find out if AI is replacing them or just the next tool to learn.
Their verdict: AI is handling more of the production work. Creative direction, taste, and knowing your audience are still yours!
They also walked through a four-part framework for getting better results from any AI tool: define the role, give context, write clear instructions, set voice guidelines. Then showed how to use it to build a brand voice document and train a custom AI copywriter.
Here’s the recording for episode 3 of The Shift: Is ChatGPT Images 2.0 better than Gemini for your business?
Jesse and Chris put both tools to the test with real prompts and live results to find out which one actually holds up for small business use.
Their verdict: ChatGPT Images 2.0 is a serious upgrade. Better text, collages, ultra-wide formats, stronger photorealism. But Gemini still has its moments. They show you exactly where each one wins and where each one falls short.
They also answered a viewer question about using AI to analyze email marketing performance data, including a practical tip for working around context window limits when you’re dealing with large datasets.
One more thing: AWeber is now available as an app inside ChatGPT.
Got a question for a future episode? Submit it at aweber.com/shift.
Here’s the recording for episode 4 of The Shift: Which AI voice cloning tool actually sounds like you?
Jesse and Chris cloned their voices in ElevenLabs and Noiz.ai, head to head, on the same script. You hear both results live and see exactly how each tool performs.
Their verdict: one sounds like you. One sounds like a robot. They show you which is which, and what to do with a cloned voice once you have one. Videos you didn’t have to record. Course narration without a studio. Content that sounds like you without you having to show up every time.
They also answered questions straight from viewers and small business owners.
Got a question for a future episode? Submit it at aweber.com/shift.
New episodes every Tuesday & Friday at 12 PM ET. Subscribe so you don’t miss the next one!
Here’s the recording for Episode 5 of The Shift: Claude Design + Claude Code: Redesign and Deploy a Real Website Live
Your website needs work. You know it. But hiring a designer feels expensive, doing it yourself feels overwhelming, and so it just sits there.
In this episode of The Shift, Chris and Jesse redesign a real personal website live on stream using Claude Design and Claude Code. No Figma. No developer. No waiting.
Here’s what you’ll see in this episode:
How to prompt Claude Design to generate high-fidelity mockups from a screenshot of your existing site. How to let it ask clarifying questions, then tell it to just decide. How to use Claude Code to read your actual codebase and push the design changes directly. Why AI turns every small business owner into an art director. And a live demo of a new conversational form builder coming soon.
Plus the mailbag: should you automate your Google review responses? How to keep a human in the loop without adding work.
Here’s the recording for Episode 6 of The Shift: 3 AI Video Tools Worth Paying For (And What to Use Each One For)
You’ve seen the AI video demos. This is the one where we actually build on screen.
Three tools. Three price points. One episode to find your starting place.
We used each tool live to create:
- A product ad built around an AI-generated energy drink can
- A real estate listing photo turned into a spring walkthrough video
- A lifestyle scene with AI models holding your product
- A Spanish-language voiceover generated in seconds
- A character built from a headshot and dropped into a video scene
We also cover when to start in ChatGPT Images 2.0 before you ever open a video tool, how credits work across each platform, and why the cheapest option might be exactly where you should begin.
Tools covered: Video AI, Artlist.io, AI Studio, and Luma AI.
Ready to try one?
Video AI
Artlist.io
Luma AI
