Here’s Episode 19 of The Shift: Zapier, Claude AI, AWeber: Personalized Welcome Email Workflow
What if every new subscriber got a welcome email that sounded like you actually read what they told you?
Not a template. Not “Hi [first name], thanks for reaching out.” A real message, written for them, based on exactly what they shared when they signed up.
Chris and Alycia build that in three steps and zero code:
- A Typeform intake survey captures the subscriber’s biggest problem
- AI by Zapier writes a personalized intro paragraph from their answer
- AWeber drops it into a custom field and sends the email automatically
Then Alycia, an AWeber product designer and prompt specialist, shows how to rewrite the prompt so the email sounds human instead of buzzword soup. We cover voice and tone, character limits, conditional fallbacks, and how to get rid of the AI em-dash for good.
Got questions? Sign up for the newsletter and just hit reply: https://www.aweber.com/shift
Here’s Episode 20 of The Shift: Use Claude to Build an AI website Chatbot (with emails and reviews)
Right now, customer questions are piling up in your inbox. How does this work? What’s your return policy? Is this right for my kid? And you’re answering them one at a time.
We take the stuff you already have, old emails, reviews, FAQs, website copy, and feed it to Claude to build a knowledge base. Then we use Claude Code to turn that knowledge base into a real chatbot that lives on your site and answers questions at 2 a.m. while you sleep.
We built the whole thing for a fake baseball equipment store in about the length of the show. No developer, no monthly SaaS, no coding experience required. Just your data and Claude.
Inside this build:
- Turn raw, unformatted notes into a clean markdown knowledge base
- Confirm Claude understands it before you ship
- Generate an embeddable chatbot with Claude Code
- Keep your API key secure (and why that matters)
- Embed it live on a Lovable site
Plus a Q&A on pointing Claude at your website URL, fact-checking its work, avoiding AI slop, and organizing projects in ChatGPT.
Here’s Episode 21 of The Shift: Build a Web App to Grow Your List (No Code)
Learn how to turn a lead magnet idea into a working web app that captures emails and remembers each visitor’s data.
Most lead magnets are PDFs and checklists. People download them once and never open them again. This video shows how to build a small web app instead. It’s something visitors actually come back to and share. It uses AWeber’s upcoming AI page builder. An email sign-up gate is built into the experience, so it feels like logging into a product instead of filling out a form.
Here’s Episode 22 of The Shift: 3 Canva AI 2.0 Tricks Small Business Owners Can Use Today
Canva says it’s not a design tool with AI bolted on anymore. It’s an AI platform with design tools built in. We put that claim to the test live.
In this episode, Jesse and Chris set up a brand kit from scratch, generate a full on brand launch campaign in one shot, connect Gmail to turn a customer email into a testimonial graphic, and schedule recurring AI design tasks. We also hit a few real bugs along the way, and we show you exactly where they happened.
If you run a small business and use Canva, this episode will save you hours of trial and error.
What we cover:
- How to set up your brand kit the right way (and the one setting that quietly breaks everything if you skip it)
- Building a full campaign (Instagram post, story, email header, and flyer) from a single prompt
- Turning a customer email into a testimonial graphic using Canva’s Gmail connector
- Scheduling recurring AI design tasks so new content is waiting for you every morning
- Where Canva AI 2.0 still falls short, and how it compares to using Claude or ChatGPT directly
Here’s Episode 23 of The Shift: Stop Sending Ads to Your Product Page (Do This Instead)
Your ad sends someone to your product page. They’ve never heard of you, so they bounce. You paid full price for that click and got nothing back.
In this episode, Jesse and Chris rebuild that same $50/day ad budget around a lead magnet instead. They build a free, interactive “10 Steps to a Better Swing” experience live in AWeber’s page builder, write a nurture email sequence with the Newsletter Assistant, automate it with Workflows, and generate ad creative in Canva AI 2.0. Same budget. Instead of one shot at a sale, you end the week with a list of prospects who convert for months.
What you’ll see built, live:
- An interactive lead magnet landing page (AI-built, mobile responsive, no code)
- A tagged, triggered email workflow: welcome, insight, brand story, offer
- The Newsletter Assistant drafting nurture emails in your brand voice
- A “no dead ends” product CTA added to every email footer
- Ad creative generated in Canva AI 2.0 in minutes
Here’s Episode 24 of The Shift!
Evan Carmichael has more than 4 million YouTube subscribers, four books, and a mission to help people believe in themselves.
He’s also been an AWeber customer for 21 years.
He sat down with Jesse Kennedy and Chris Vasquez to cut through the AI noise for small business owners and entrepreneurs.
No “build a billion-dollar one-person company.” No “rebuild your whole business.” Just one frustration, two hours on a Friday, and one small thing that works.
In this episode:
• Why Evan is firmly on “Team Human” (and what that means for how you use AI)
• The “floss one tooth” rule for getting unstuck
• His nearly one-million-video YouTube dubbing project
• The 10-idea trick for your next newsletter
• How he’s been building “AI Evan” since 2022
• Why your open and click rates are a quality signal AI can learn from
• The one rule his whole team follows: don’t trick people
• Why YouTube long-form is now the #1 source for AI citations
• Your homework: two hours, one Friday, one problem
ABOUT EVAN CARMICHAEL
Evan helps thought leaders get their message out to the world through content. He runs the #BelieveNation YouTube channel and the Movement Makers program.
YouTube: 
/ @evancarmichael
Website: evancarmichael.com
