Hi Community,
Let me get straight to the point. Recent campaigns are touching up to 25% open-rate, then why clicks are less than 1%?
The campaign are for e-commerce store delivering products in USA.
To be honest, I am open to any tip. I believe every feedback is valuable.
Yours Sincerely,
Sushant
Hi Sushant,
There can be a number of reasons why open rates and click rates might have a large gap. These are some general tips to consider for getting the best click rates on your promotional messages:
Are you including a prominent call to action in the message that takes people to the online store? Using image-based buttons that are featured prominently on your message with positioning near the top will encourage higher click through rates than plain text hyperlinks.
Are your messages visibly branded to highlight your company’s name and logo? Including logo images and other graphics on your messages will engage your subscribers and remind them of their past interactions with your company. You can also use our Smart Designer to create a message template that reflects the styling of your ecommerce website to further enhance that recognition.
When did these customers last make purchases? If they have not purchased anything in the last 6 months to 1 year, they might be less likely to make future purchases.
Are the offers you are sending directly relevant to your customers’ past purchases? The more directly relevant the product, the more likely they will click through to make another purchase. Including written copy in your message that relates this new product to past purchases can help boost sales.
Is there a chance products are being marketed to people who already have them? It can be beneficial to segment your subscribers to exclude customers who have already purchased a specific item from getting those promotions again if they aren’t relevant.
Hey, thank you for taking out time to answer my question. Once again thanks for the valuable feedback. It’s really helpful.