What is the best practice for warming a list if you look to send 50k+ emails through aweber.
How many months does it take normally to have gmail warm up to you so that they deliver
to people on your list and not to promotional or spam. I am managing a vetted list of buyers
from paypal looking for items they requested and google is bouncing them.
Hi John,
Great question and definitely something that requires some finesse to get right.
There are a lot of variables in effective warm up for larger lists, so I’m going to need to ask some questions first to get a better idea of what you’re dealing with.
All of these questions come with the assumption that this is a permission based list where each person on the list has requested to be on the list and to get emails from you. If that’s not the case and these are emails that users didn’t ask to receive, Google is accurate in bouncing them.
It’s also important to keep in mind that the promotion folder is not the same as the spam folder. If you’re sending ecommerce related emails (“vetted list of buyers from paypal for items they requested”) it’s entirely reasonable that the folder your messages belong in is the promotions folder. Warm up or no warm up, if you send promotional emails, expect them to show up in the promotions folder. That’s a Gmail feature, not a bug.
- Have you emailed these 50K people before? If so, when was the last time they received email and how frequently did they receive messages from you before then?
- What is the error message in the bounce you are receiving from Google?
- Are you sending to them from the same domain in the FROM address as you have previously? If not, why was the domain or address switched?
- Do you have SPF, DKIM, and DMARC configured for that FROM address domain that you are sending from?
Some more context on where you are now will help guide you towards where you should go to solve your delivery issues.
1 Like