Ever feel like you’re pouring energy into your website or social media only to have visitors slip away without a trace? If you’re trying to grow an email list, increase sales, or build an audience, you need a landing page that actually works to convert those visits into real relationships.
So what is a landing page, really? It’s a focused web page designed to collect contact information, usually an email address, in exchange for something valuable, like a free download, a webinar seat, or an exclusive offer. You may have heard them called lead magnets, lead capture pages or squeeze pages, but their mission is always the same: turn visitors into leads.
Why do the best landing pages convert so well? They’re all about clarity and simplicity. By removing distractions, these pages make it easy for people to decide and take action. A strong headline, persuasive copy, a clear call-to-action (CTA), and a short form are all you really need. Anything more can drag down your conversion rates.
What Makes the Best Landing Pages Stand Out?
- Clear and compelling headline: Tell visitors exactly what they’ll get.
- Concise, benefit-rich copy: Highlight what’s in it for them and why it matters.
- Visual appeal: Crisp design and relevant images or videos help make your offer pop.
- Short, simple forms: Only ask for information you truly need, usually just a name and email.
- Strong call-to-action: Use action-oriented language on your button, like “Get My Free Guide.”
- Social proof: A quick testimonial or trust badge goes a long way.
You can see some smart examples in AWeber’s guide on building high-converting landing pages, which showcases actionable landing page examples.
Free Landing Page vs. Paid Solutions
If you’re just starting out, you don’t need to spend big. We offer free landing page templates on all our plans, drag-and-drop editing, and integrations. Many of our templates are designed for rapid launch; choose one that fits your offer and customize!
Landing Page Examples Across Industries
Wondering what makes a free landing page actually convert? Here are some proven examples:
- Ebook download: “Get our free 15-minute social media checklist – enter your best email.”
- Webinar registration: “Reserve your seat for our exclusive online training. Hurry—only 100 spots.”
- Newsletter signup: “Join 10,000+ readers and get fresh marketing tips each week.”
- Free trial: “Start your free 7-day trial—no credit card required.”
You can browse more actionable lead capture page examples on the AWeber blog.
Where to Find Free Landing Page Templates
If you want to hit the ground running, start with one of our free landing page templates. Pick one that matches your brand and customize the content to your audience. Using one of these templates help you avoid design overwhelm and get launched faster.
Tap Into Your List Growth Potential
Landing Pages are the secret weapon behind every successful online list.
Focus on the essentials: clear offer, short form, eye-catching design, and a can’t-miss CTA.
Whether you use a template or customize your own page, remember that every visitor is a possible future customer or fan. Share your favorite landing page examples below or let us know which of our landing page templates have worked best for your business!
Curious to learn more? Dive deeper with this step-by-step guide on how to create landing pages that actually convert from AWeber.