Creating Accessible Emails: A Guide for Better Subscriber Engagement

Great tips! Here are a few additional strategies I use for better accessibility:

  • Clear language. Use simple, concise language to make emails easier for all readers, especially non-native speakers.
  • Text-only versions. Offer a plain text version for subscribers with images disabled or those using assistive technologies.
  • Contrast. Ensure high contrast between text and background for better readability, especially for visually impaired readers.
  • Mobile-friendly. Use single-column layouts and large buttons for better mobile compatibility.
  • Monitor analytics. Regularly check engagement to spot any potential accessibility issues impacting performance.

These strategies have helped me improve engagement and ensure inclusivity.

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