Add an "Internal Notification Email" action to Automations

Hello AWeber team,

I’d like to suggest a new action for Automations: the ability to send an internal notification email to a team member or administrator (Send an internal notification email) when a subscriber reaches a step in an automation.

At the moment, Automations can only send emails to the subscriber. There is no built-in way to alert our own staff or administrators when something happens — for example, when a subscriber joins a list, completes a purchase, clicks an important link, or receives a specific tag.

Proposed action: “Send an internal notification email”
When added to an automation, this action would send an email to a specified internal recipient, with the following configurable fields:

  • To — one or more internal/admin email addresses (not the subscriber)
  • From — sender name and address
  • Subject — free text, with personalization tags supported
  • Body — free text, with personalization tags supported (e.g., subscriber’s name, email, tags, list name, and other subscriber/automation data)

Example use case:

When a subscriber joins a particular list or receives a specific tag, the automation sends an internal email to the administrator, such as: “New lead: {{ subscriber.first_name }} {{ subscriber.last_name }} ({{ subscriber.email }}) just joined [List Name].” This lets the team see what’s happening and follow up immediately, without having to constantly monitor the dashboard.

Benefit (cost savings):

Because AWeber currently lacks this feature, I rely on an external integration tool (make.com) to send notification emails to my own address. In other words, I am paying an additional monthly fee solely to deliver internal notifications.
If this feature were built into AWeber itself:

The external integration tool would no longer be needed, reducing monthly costs
The setup, maintenance, and troubleshooting of the integration would go away, reducing management/operational overhead
Notifications would no longer depend on a third-party service, improving reliability and stability

I believe many users run the same kind of workaround, so this would be a valuable addition for a wide range of customers.

Thank you for considering it.

Best regards,
Naoto Tsurumura

1 Like